Home > Dallas Cowboys, Nate Douglas, NFL > Dallas Cowboy Fan Rehabilitation and “The Wire”

Dallas Cowboy Fan Rehabilitation and “The Wire”

By: Nate Douglas

The Dallas Cowboys used to be a great franchise. They had Super Bowls to their name, and a rich history of all-time great games, coaches and players.  For my generation, young boys living in the Dallas/Fort Worth area grew up watching the triplets. Their fathers grew up with Landry and Staubach.  The Cowboys had an exciting product and an excellent reputation among what became a rabid fan base.

In week 17 of this past NFL season, the Dallas Cowboys were playing for a berth in the playoffs yet lost in a lackluster effort to their division rival, the New York Giants.  For most other NFL franchises, this defeat would have been one of those frozen sledgehammer-to-the-crotch defeats, but for Cowboy fans, despite the loss, they weren’t singing soprano.  Cowboy fans have been numbed to defeat during the last few weeks of the last sixteen seasons because the Dallas Cowboys hit the fans where it counts every year.

The television show, The Wire, takes place in the city of Baltimore, where the Baltimore Police Department wages a continual war with crime in the city, specifically—the drug war.  The Wire is a gripping series, hailed by many critics as the greatest television show in the last decade. One of the main characters is a drug dealer, Stringer Bell, played by the powerful Idris Elba. His drug product was very successful, sold well, and the West Side kept coming back for more. The drugs had an excellent reputation for giving people a buzz and mellowing out.  Eventually, BPD caught up to Stringer’s operations. In order to stay in front of the police, Stringer’s product quality suffers, and folks on the street stop buying. While all this is happening, in his spare time, Stringer went to business classes at the local college, and consulted the professor on what to do if you have a crummy “product” that people stop buying. The professor said, “Well, one way is you could change the name of the product.”

Change the name.

At the end of the annual crotch-kick, Cowboy fans sullenly sulk back to their homes and silently watch the playoffs without their favorite team.  But the exact same personnel on that Dallas Cowboys team won’t do for the upcoming season.  Something needs to change.  So over the course of the Cowboy’s last sixteen disappointing offseasons, Cowboys GM Jerry Jones fired six head coaches, numerous assistant coaches, built a sexy $1 billion stadium (with a screen so big that fans in the stands are hypnotized and don’t make much noise when the opposing team is on offense), and drafts absolutely horribly. In other words, Jerry keeps trying to change the name of his product.  But you know something is not right with this picture.

Among its several plot lines, The Wire also follows the story of a struggling addict who goes by the name “Bubbles”. Bubbles at different times tries to stop using; sometimes his season of abstinence lasts longer than other seasons, but eventually he reverts back to his old habits. When he notices Stringer’s product is getting worse and no longer packs the punch he needs, he starts freaking out but he won’t buy what Stringer sells, and most of West Baltimore follows suit.  Then something else hits the streets. It has a cool name, and the capsule colors are different.  Bubbles and his buddies load up, get all excited and starts using only to discover…it’s still the same crappy product.  Stringer’s reputation starts taking a hit, but he stubbornly holds on.

Just a few months after the Super Bowl, despite Cowboy fans vowing they will not be so emotionally tied up again with their team, fans start to get excited again.  The NFL draft approaches, then training in Oxnard.  Then, well, “damn the torpedoes!” Cowboy fans say, and rush towards Jerry Jones’ kool-aid-filled igloo likes cows to a fresh bale of coastal hay. Unlike most NFL teams, it doesn’t matter how bad the Cowboys product on the field is, the fans will still show up to games and buy merchandise and go crazy for “America’s Team”. Oh, if only Stringer Bell’s customers were this gullible. See, Cowboy fans are shmucks.  Now I don’t mean to insult anyone, but I see the “addiction”, and I see how crummy the product is, and I look at the axiom (well, more like a poorly constructed theorem) propping up the whole mess and can’t help but shake my head. Cowboy fans are getting played, and it won’t stop until the fans decide to do something.  Jerry Jones takes full advantage of the fact that Cowboy fans keep coming back for more, that’s why he keeps changing the name of the game, but he won’t get rid of the foundation of sand holding the whole thing up—himself. Nobody questions that Jerry doesn’t want to win, he does, but only if he’s in the limelight and he gets all the credit, something he’s never truly received because the Cowboys’ only Super Bowl victories under Jerry’s tenure were achieved by Jimmy Johnson’s football roster craftsmanship. Jerry Jones is an egomaniac, the Dallas Cowboys are his toy, and when it comes down to it, he’ll never give it up, even if it means no more Super Bowls for the Cowboys and their fans. Do you think he’d fire the GM of a team that had sixteen disappointing seasons? He fired six coaches during that time span. He can keep his ownership, but give the reins to someone with brains and a vision, and stay out of their way! Don’t make any trips to figurative (and literal) sideline and interfere. The problem is not coaching, injuries or Tony Romo. As a result from awful drafting and trades, the team just plain sucks, and it’s only one man’s fault.

So I want to use this as a wake-up call for Cowboy fans, because I love many of you, but I see that you’re being taken for a ride. Some of you are just now seeing the light, have yet to see the light, or are past the point of caring. If you want to see your beloved team succeed, then wipe that pink kool aid mustache off your face, knock the igloo over and demand from Jerry Jones that you’re tired of drinking his garbage. Hit him where it hurts—his wallet. It’s time for Cowboy fans to organize in some manner and start boycotting Jerry Jones.  Not the Cowboys. You can still tune in and root for your team.  But abstain from tickets and anything with the Cowboy logo. Use the power of social media, get some #OccupyDallasCowboys action going on Facebook or Twitter. This is rehab, Cowboy fans. If you’re frugal and vocal enough…maybe…hopefully…Jerry will really change.

Nate Douglas lives in Fort Worth, Texas, with his wife and son (whom he is 17-0 against in living-room wrestling…never mind if his son is a toddlerweight).  While his day job is sorting through the dirty legal details of the oil and gas industry, his night job is a sports Jack Bauer.  He has yet to come off his Dallas Mavericks championship-high, and he prays daily for those last couple World Series wins for his beloved Rangers, and that his children will never know a day where they weren’t fans of his favorite teams.  You can follow him on Twitter- @NateDouglas34.  

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: